Comments on: Social Media for Business http://blogs.reuters.com/shop-talk/2009/08/04/social-media-for-business/ Retailers, consumers and prices Tue, 21 May 2013 11:49:56 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Storiale http://blogs.reuters.com/shop-talk/2009/08/04/social-media-for-business/comment-page-1/#comment-348151 Storiale Sun, 16 May 2010 04:48:44 +0000 http://blogs.reuters.com/shop-talk/?p=17192#comment-348151 Social media is nothing more than those VO5 commercials from the 70's, "I told two friends and they told two friends and so on and so on." Word of mouth has always been the best advertising tool and it has always been free. If you have a great product or service, people will talk about it. Social media adds the technology aspect to make that communication easier, faster and even less expensive. Social media is nothing more than those VO5 commercials from the 70′s, “I told two friends and they told two friends and so on and so on.”

Word of mouth has always been the best advertising tool and it has always been free. If you have a great product or service, people will talk about it. Social media adds the technology aspect to make that communication easier, faster and even less expensive.

]]> By: Brian Reilly http://blogs.reuters.com/shop-talk/2009/08/04/social-media-for-business/comment-page-1/#comment-343549 Brian Reilly Thu, 20 Aug 2009 19:11:24 +0000 http://blogs.reuters.com/shop-talk/?p=17192#comment-343549 2 WAY COMMUNICATION is essential when utilizing social media to promote your brand. Since twitter and facebook have become THE trendy investment for businesses I've noticed countless organizations screwing up this powerful opportunity to connect with customers.A safe bet for those new to the world of social media, see what is working for others and then apply it to your own focused strategy. 2 WAY COMMUNICATION is essential when utilizing social media to promote your brand. Since twitter and facebook have become THE trendy investment for businesses I’ve noticed countless organizations screwing up this powerful opportunity to connect with customers.A safe bet for those new to the world of social media, see what is working for others and then apply it to your own focused strategy.

]]> By: Shauna Nicholson http://blogs.reuters.com/shop-talk/2009/08/04/social-media-for-business/comment-page-1/#comment-343378 Shauna Nicholson Thu, 13 Aug 2009 18:14:53 +0000 http://blogs.reuters.com/shop-talk/?p=17192#comment-343378 “Choosing to use social media marketing”Does not mean:* Throwing up a company blog for newsletter items and press releases* Using Twitter to syndicate your RSS feeds* Placing ads on Facebook* Anything that requires little or no human company representative to interactDoes mean:* Engaging stakeholders on a one-to-one and one-to-many basis* Making a time investment in social media* Sharing content and offering others to use it on your behalf* Letting go of controlling the message“–means choosing to update corporate culture”biznetis.net “Choosing to use social media marketing”Does not mean:* Throwing up a company blog for newsletter items and press releases* Using Twitter to syndicate your RSS feeds* Placing ads on Facebook* Anything that requires little or no human company representative to interactDoes mean:* Engaging stakeholders on a one-to-one and one-to-many basis* Making a time investment in social media* Sharing content and offering others to use it on your behalf* Letting go of controlling the message“–means choosing to update corporate culture”biznetis.net

]]> By: mack michaels http://blogs.reuters.com/shop-talk/2009/08/04/social-media-for-business/comment-page-1/#comment-343310 mack michaels Mon, 10 Aug 2009 17:20:14 +0000 http://blogs.reuters.com/shop-talk/?p=17192#comment-343310 It's a fundamental principle with all businesses. Connect with your audience. Stop trying to bombard them with ads, and deals and just answer their questions.Twitter has an amazing ability to personalize an impersonal industry. A digital message board can feel very personal, which instills trust. Very good for business if you know how to use it. It’s a fundamental principle with all businesses. Connect with your audience. Stop trying to bombard them with ads, and deals and just answer their questions.Twitter has an amazing ability to personalize an impersonal industry. A digital message board can feel very personal, which instills trust. Very good for business if you know how to use it.

]]> By: krishnamurthi ramachandran http://blogs.reuters.com/shop-talk/2009/08/04/social-media-for-business/comment-page-1/#comment-343272 krishnamurthi ramachandran Thu, 06 Aug 2009 16:12:18 +0000 http://blogs.reuters.com/shop-talk/?p=17192#comment-343272 Dear friend,Excellent master piece.I have read of your more ink on this subject by twice.Through twitter ,many small business entrants already writing of their business connections by 140 words at a sketch.Through face book,surely business prospects will grow at larger levels.Many friends,easy navigation,simple-attractive words like good friends,good feeling ,why can!t share,promote our products.Through e-net works, with minimum cost,business will grow,profits in future months by these well known social websites.Once again, i am thanking you and to this website for bringing new market ideas to many aspiring trade brackets. Dear friend,Excellent master piece.I have read of your more ink on this subject by twice.Through twitter ,many small business entrants already writing of their business connections by 140 words at a sketch.Through face book,surely business prospects will grow at larger levels.Many friends,easy navigation,simple-attractive words like good friends,good feeling ,why can!t share,promote our products.Through e-net works, with minimum cost,business will grow,profits in future months by these well known social websites.Once again, i am thanking you and to this website for bringing new market ideas to many aspiring trade brackets.

]]> By: Geoff Mehl http://blogs.reuters.com/shop-talk/2009/08/04/social-media-for-business/comment-page-1/#comment-343239 Geoff Mehl Tue, 04 Aug 2009 20:45:30 +0000 http://blogs.reuters.com/shop-talk/?p=17192#comment-343239 The formula for success at this sort of thing remains (as it has forever) providing really helpful information that isn't just commercial fluff -- and keeping it relevant and fresh to encourage folks to make it a regular stop on their busy day.For years I did a higher ed website that built incredibly sustained readership and huge marketing success because it provided neat info about people and activities in a simple, direct, newsy kind of way. The big issue with this sort of thing is *commitment* to the project. You can't do it halfway.What I find most annoying about many business sites -- especially retail sites -- is that there's no simple hotline (live chat, email, 800 number) that gets immediate attention when things go wrong (delivery problem, damaged goods, wrong order, etc.). Half the time you spend so much time jumping through bureaucratic hoops that in the end you're not only mad, but stay mad. I know of only one retail store (a photo equipment dealer) that had an 800 number on a card that came with the goods. No phone tree, no messages... it went straight to a person who actually answered the phone on the second ring. And they were ready to fix the problem. Wow. We could use more of that...more so that even a chatty blog or twitter.But bottom line: why the heck would anyone read your material and come back for more? If you can answer that realistically, you're going to succeed. The formula for success at this sort of thing remains (as it has forever) providing really helpful information that isn’t just commercial fluff — and keeping it relevant and fresh to encourage folks to make it a regular stop on their busy day.For years I did a higher ed website that built incredibly sustained readership and huge marketing success because it provided neat info about people and activities in a simple, direct, newsy kind of way. The big issue with this sort of thing is *commitment* to the project. You can’t do it halfway.What I find most annoying about many business sites — especially retail sites — is that there’s no simple hotline (live chat, email, 800 number) that gets immediate attention when things go wrong (delivery problem, damaged goods, wrong order, etc.). Half the time you spend so much time jumping through bureaucratic hoops that in the end you’re not only mad, but stay mad. I know of only one retail store (a photo equipment dealer) that had an 800 number on a card that came with the goods. No phone tree, no messages… it went straight to a person who actually answered the phone on the second ring. And they were ready to fix the problem. Wow. We could use more of that…more so that even a chatty blog or twitter.But bottom line: why the heck would anyone read your material and come back for more? If you can answer that realistically, you’re going to succeed.

]]>