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Shop Talk

Retailers, consumers and prices

09:53 August 7th, 2009

Check Out Line: Target takes control of Target.com

Posted by: Nicole Maestri
Tags: Shop Talk, , , , ,

tgtCheck out Target already looking forward to the 2011 holiday season.

The discount retailer said it is taking control of Target.com and aiming to launch its new website by the 2011 holiday season.

The announcement signals the end of a relationship with online retailer Amazon.com that began in 2001.

“We believe it is in Target’s best interest going forward to assume full control over the design and management of Target’s e-commerce technology platform, fulfillment and guest services operations,” Target.com President Steve Eastman said in a statement.

Target had previously extended its contract with Amazon to 2011, but the companies will continue to work together during the next two years.

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(Photo: Reuters)

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