Shop Talk

Retailers, consumers and prices

Check Out Line: Is it Christmastime already?

August 21, 2009

Check out some shoppers saving for holiday gifts.

santa-claus-on-the-beachYes, it is still summer, but a comparison shopping Web site decided to find out how recession-weary shoppers feel about spending for the upcoming winter holidays.
 
Just over 75 percent of respondents to PriceGrabber.com’s recent survey said they are more concerned about the cost of holiday gift-giving this year.  So, how many are starting to save earlier?  Only 41.1 percent.

Here’s a quick breakdown of the survey from PriceGrabber.com:
 
Compared to the 2008 holiday season, are you more concerned about the cost of holiday gift-giving this year because of the recession?
 
35.2% Yes, I am highly concerned
40.1% Yes, I am moderately concerned
24.7% No, I am not at all concerned
 
Are you planning to start saving money for holiday gift-giving earlier than last year because of the recession?

41.1% Yes, I am planning to start saving money earlier than last year
20.9% No, I am planning to start saving money at the same time as last year
2.2% No, I am planning to start saving money later than last year
35.8% No, I do not save money for holiday gift-giving
 
When do you expect to start saving money for holiday gift-giving for the 2009 holiday season?
 
17.4% July
15.2% August
15.3% September
9.7% October
5.7% November
0.9% December

And, the group with the largest number of responses to that question — 35.8% — said they do not save money for holiday gift-giving.
 
The survey of 1,777 online consumers was conducted July 20 to Aug. 10.

Also in the basket:

AnnTaylor profit tops views, but outlook tempered

Average gamer is 35, often overweight and sad, study says

Back-to-school looks weak for apparel retailers

Duane Reade pumps up beauty side (WWD, subscription required)

(Reuters photo)

Comments

Wow 75% is moderately to highly concerned, these figures should put fear in the hearts of the retailers. I wonder how they’ll cope with another dramatic Christmas season.

 

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