Shop Talk

Retailers, consumers and prices

Toys “R” Us clunker crib exchange

August 26, 2009

NEW YORKSo you thought the “cash for clunkers” idea only extended to cars?

Think again.

Toys “R” Us, the U.S.-based specialty toy retailer, announced a national plan that lets consumers trade in their used cribs, car seats and other baby-related items in exchange for a 20-percent discount to buy a new product in the same categories and by specific manufacturers.

The “Great Trade-In,” as the program is called, was put together to underline the fact that certain baby items are not ideal for being handed down or resold because of safety concerns.

The Toys “R” Us program emphasizes specific items that are potentially unsafe and yet, in circulation. The company said only less than 30 percent of such items are returned when a recall warning is issued, citing consumer advocacy organization Kids In Danger.

““In today’s economy, we are all looking for ways to stretch our dollars, but in doing so, children’s safety should not be compromised,” said Toys“R”Us Chief Executive Jerry Storch. ““We hope this program will help raise awareness of the importance of being vigilant about potentially unsafe children’s items that may still be in the marketplace, while encouraging customers to use the ‘Great Trade-In’ event as an opportunity to remove used baby products, such as cribs and car seats, from their garages and attics.”

The “Great Trade-In” begins Aug. 28 and will go on through Sept. 20 in all Babies “R” Us and Toys “R” Us stores around the United States.

The manufacturers taking part in the event include Baby Cache, Babi Italia, Baby Trend, Bertini, Britax, Chicco, Contours by Kolcraft, Cosco, Delta, Eddie Bauer, Evenflo, Graco, Jeep, Nature’s Purest by Summer Infant, Safety 1st and Sorelle.

(Photo/Reuters)

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