Shop Talk

Retailers, consumers and prices

Toys “R” Us issues holiday “hot toys” list

September 24, 2009

It’s that time of the year again.INDIA

Specialty toy retailer Toys “R” Us issued its take on what this holiday season’s hot toys will be, as it prepares to attract toy shoppers one year after what was the worst holiday sales season in nearly 40 years.

This year, retailers and toy makers alike have focused keenly on prices, understanding that consumers may not be prepared to shell out hundreds of dollars for toys since caution rules their spending.

The Toys “R” Us list this year includes a mind-control game by Mattel called Mindflex, Disney’s netbook Netpaland Hasbro’s Transformers: Revenge of the Fallen Constructicon Devastator action figures.

But who knows what parents will choose this year as prices remain on top of their minds.

Here’s Toys “R” Us’ “Fabulous 15″ in the group of 36 hot toys:

Bakugan Battle Brawlers New Vestroia Maxus Helios 7 in 1 from Spin Master
ChixOs Pink Design-A-Luxury Loft from Spin Master
Color Me a Song from Crayola Beginnings
Disney Netpal
Disney•Pixar Toy Story Interactive Buddies Talking Action Figures (Buzz and Woody) from Thinkway
Disney Princess: Just One Kiss Princess Tiana Doll from Mattel
Fast Lane JLX Over Drive Radio Control All Terrain Vehicle from Toys”R”Us
Laugh & Learn Learning Farm from Fisher-Price
Little Mommy Baby Ah-Choo from Fisher-Price
Mindflex from Mattel
NERF N-Strike Raider Rapid Fire CS-35 from Hasbro
Star Wars Fan’s Choice Anniversary Edition Home One Mon Calamari Star Cruiser from LEGO
Transformers;revenge of the Fallen Constructicon Devastator from Hasbro
Wii Sports Resort from Nintendo
Zhu Zhu Pets Hamster from Cepia



Toys r us announced this morning they will be open thanksgiving day, how wrong is that

Posted by tenisha burns | Report as abusive

The Toys R List is a good start but it is a little bit skewed to their exclusive toys. Check out this list I found for an even wider range of the hottest toys for the holiday season:

Also, inventories at the major retailers seem much lower this year so it seems that they will be selling out of the best toys even quicker than in previous years so get them while you can.

Good luck to all!

Posted by Jane | Report as abusive

I agree with Jane, the list is biased a bit. However, looking at some other sites like and Amazon, there are some that are on both lists.
Either way, this Christmas season is going to be tight for some Americans, which is why I think inventory is lower than past years.
I predict that eBay will be the place to go to get that hard to find Christmas toy this year.

Posted by John | Report as abusive

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