Shop Talk

Retailers, consumers and prices

EA Sports looking to score with new toy lines

September 30, 2009

easports12If you want your football or baseball to cheer for you after a great play, EA Sports has just the toys for you.

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EA Sports, a unit of Electronic Arts, is introducing its first line of products beyond the company’s popular video games, offering sports toys and equipment to appeal to the young sports lovers in the house. 

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The EA Sports-branded equipment, made by Toy Island, is rolling out now in Target and Toys “R” Us stores. Terms of the licensing deal were not disclosed.    

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“We’re expanding the brand to give young and future EA Sports fans a realistic and innovative experience in the real-world of sports, just as you can in the interactive world by playing an EA Sports video game,” EA Sports vice president Glenn Chin said in a statement.

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The products use infrared motion, touch sensors and voice command technologies. 

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The “Sweet Spot Sports” line includes a football that cheers and yells “Touchdown!” when caught, or a baseball that makes a sound like a ball being hit by a bat followed by the road of the crowd after being hit. Similar products are available for hockey and basketball, and list for suggested retail prices ranging from $15 to $20.

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The “Voice Command” and “Sure Shot” lines offer products for baseball, football, hockey, soccer and basketball, such as a pitching machine or a football game with a video screen to practice hitting your favorite receiver in stride, and sell for $70 to $80.

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EA Sports said additional products will be available later. If it wanted to be realistic, EA Sports would introduce a ball that demands more playing time and a higher salary.

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(Photo courtesy of Toy Island)

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