Shop Talk

Retailers, consumers and prices

Fancy a Fergalicious fragrance?

October 16, 2009

fergieDo you want to smell like a Pea?  Avon hopes so.

The cosmetics maker will launch a new scent with Fergie from the Black Eyed Peas next year.

Avon called Fergie “a bold choice” for its brand.

“I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer.  I couldn’t be happier to be working with a brand with such a strong reputation for supporting women,” Fergie said in a statement.

Fergie fans in the United States will have to wait a little longer than the rest of the world for the scent.  U.S. representatives will start selling it in November of 2010.  Those outside of the United States will be able to nab it in August 2010. 

(Reuters photo)

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •