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Shop Talk

Retailers, consumers and prices

14:17 October 16th, 2009

Fancy a Fergalicious fragrance?

Posted by: Jessica Wohl
Tags: Shop Talk, , , ,

fergieDo you want to smell like a Pea?  Avon hopes so.

The cosmetics maker will launch a new scent with Fergie from the Black Eyed Peas next year.

Avon called Fergie “a bold choice” for its brand.

“I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer.  I couldn’t be happier to be working with a brand with such a strong reputation for supporting women,” Fergie said in a statement.

Fergie fans in the United States will have to wait a little longer than the rest of the world for the scent.  U.S. representatives will start selling it in November of 2010.  Those outside of the United States will be able to nab it in August 2010. 

(Reuters photo)

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