Shop Talk

Retailers, consumers and prices

Check Out Line: Forecast calls for early Christmas shopping

October 21, 2009

holiday-window-shoppingCheck out who is shopping early for Christmas.
 
U.S. consumer are, according to a new Accenture survey, which showed that 69 percent of shoppers plan to do the bulk of their holiday shopping by Dec. 7.  That’s up from 60 percent a year earlier.
 
More than half (52 percent), plan to shop on Black Friday (the day after Thanksgiving), up from 42 percent last year.
 
The game of chicken between retailers and shoppers over discounts may be more intense this year after retailers had to practically give the store away in 2008 to clear inventory in the middle of the recession.
 
The vast majority of consumers (86 percent) will not be moved to buy without a discount of at least 20 percent, and a quarter of shoppers will be looking for an aggressive 50 percent discount before they open their wallets, the survey said.
 
“We have seen a ‘shift to thrift’ across all income levels during this economic downturn and breaking that habit will be the greatest challenge for retailers this holiday season,” Janet Hoffman, managing director of Accenture’s Retail practice, said in a news release.
 
Gift cards may also come back, with 79 percent of people saying they will give them and 59 percent saying they really want them.
 
Also in the basket:
 
Cadbury’s bumper Q3 puts pressure on suitor Kraft
 
Altria revenue misses estimates
 
P.F. Chang’s profit misses; ups ’09 outlook

(Reuters photo)

Comments

I can’t wait for Black Friday. My favorite day of the year. I use this site to get the leaked ads:

http://blackfriday.gottadeal.com

Posted by Jeff | Report as abusive
 

Thanksgiving, and therefore Black Friday, are late on the calendar this year: 11/26 and 11/27 respectively.

 

You can lead a person to water but you can’t make them Drink it !!! This article is WISHFUL THINKING on behalf of the retail Industry trying desperately to Lure the Consumer Back to shops. Guess What….. 70 % of women are Saving More than ever and the credit card industry has painted a TARGET ( not the store) On our Backs as “bad Risk” while they quietly Make Billions on our savings Overnight lending it to their Friends. You expect the consumer to be able to return to retail. DREAM ON !!! this holiday season will be the DARKEST on Record Thanks in part to the Credit Card Industry and the Big Banks. DO NOT BELEIVE WHAT YOU ARE READING. ACCENTURE does not have the consumers best interest at heart.!!!!

Posted by Wilson | Report as abusive
 

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