Shop Talk

Retailers, consumers and prices

Wash less, line dry, donate!

October 21, 2009

stampEver think about what happens to your jeans after you’re done with them? Levi Strauss has, and the company wants to avoid having them end up in a landfill.

The jeans giant is partnering with Goodwill and adding a message on its product care tag that reminds people to donate old clothing.

Some 23.8 billion pounds of your cast-offs end up in U.S. landfills each year, according to Goodwill.

“Our collective goal is to extend the idea of Care Tags beyond washing, drying and ironing — to encouraging consumers to donate those clothes when no longer needed,” said Deborah Alvarez-Rodriguez, CEO of Goodwill of San Francisco.

Levi’s also said it was encouraging consumers to wash less, wash in cold water and line dry when possible.
    
The tags will appear inside Levi’s jeans in January in the United States and globally next fall.

(Image of care tag courtesy of Levi Strauss)

Comments

Great post- we at Caster Communications worte a smilar post on our blog Green Life Smart Life,www.greenlifesmartlifeblog.com. Our blog is focused around eco-friendly ways of living and one of our posts was about Levi Strauss & Co.’s efforts to recycle clothing. We think that this is very important for a sustainable lifestyle!

 

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •