Retailers, consumers and prices
Wash less, line dry, donate!
Ever think about what happens to your jeans after you’re done with them? Levi Strauss has, and the company wants to avoid having them end up in a landfill.
The jeans giant is partnering with Goodwill and adding a message on its product care tag that reminds people to donate old clothing.
Some 23.8 billion pounds of your cast-offs end up in U.S. landfills each year, according to Goodwill.
“Our collective goal is to extend the idea of Care Tags beyond washing, drying and ironing — to encouraging consumers to donate those clothes when no longer needed,” said Deborah Alvarez-Rodriguez, CEO of Goodwill of San Francisco.
Levi’s also said it was encouraging consumers to wash less, wash in cold water and line dry when possible.
The tags will appear inside Levi’s jeans in January in the United States and globally next fall.
(Image of care tag courtesy of Levi Strauss)