Shop Talk

Retailers, consumers and prices

Need an inside source? Here’s eBay

November 4, 2009

insidesourceEBay, the online marketplace where shoppers can find anything from toys to cars to designer handbags, has launched a digital magazine. 
    
The magazine, www.theinsidesource.com, is geared to “inspired shoppers” and features stories based on what eBay’s millions of users are looking for, according to the publication.

It will feature articles, analysis and opinions from eBay shoppers and journalists. The site will also point to eBay’s most-watched and most-searched items.
 
“The Inside Source content will reflect what inspires us on eBay, from a profile of an art dealer discovering museum-quality pieces to a breakdown of the hottest trends in handbags,” said Managing Editor Meredith Barnett.
    
Perusal of the site revealed postings on a variety of topics, from Kim Kardashian’s style and cocktail rings for under $30 to Jane Birkin’s kitchen and items made of hemp.     
    
The magazine is part of the company’s recent marketing efforts to reenergize its marketplaces business, which competes with a host of e-commerce rivals, including Amazon.com.

(Photo: Screenshot of www.theinsidesource.com)

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