Check out what women buy when they get tired of being a frugalista: boots, plaid and outerwear.
Those were some of the products that helped October U.S. retail sales improve from a year ago, when the unfolding financial meltdown had shoppers fearing a second Great Depression.
“Frugal fatigue is setting in,” said NPD Group analyst Marshal Cohen. After a year of scrimping, he added, the numbers suggest that some women are going in for a little retail fix.
“Women (not only moms) are shopping their closets, discovering new and fresh looks and filling in with some key updates,” he said.
But selective shopping is not enough to ease worries about the all-important holiday sales.
Thomson Reuters research shows that while October sales rebounded, results from individual retailers were mixed.
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