Retailers, consumers and prices
Walmart takes to iPhones to find holiday shoppers
Now, it is taking its effort to reach potential holiday shoppers beyond its typical TV or print ads.
“New Walmart iPhone app! U can take pic of your room & see what size TV would look best (and other cool stuff)” Walmart Kevin tweeted today, on the retailer’s behalf.
Indeed, the first edition of the application is focused on electronics, but Walmart intends to adds more products to future editions of the app.
Walmart joins a growing list of retailers, including JC Penney, Target and Best Buy, who are trying to find customers in the land of social media.
While Facebook, Twitter and iPhone apps have not yet gained enough critical mass to make or break the season, in a year where holiday sales might struggle to rise above 2008′s depressed levels, it looks like retailers are determined to chase holiday sales wherever they can find them.
(Photo: Screenshot of Walmart iPhone app)