Shop Talk

Retailers, consumers and prices

Check Out Line: Bargain hunters trolling the web

November 13, 2009

tgtCheck out consumers stepping up their online bargain hunting ahead of the holiday shopping rush.

According to Hitwise, searches for retailer promo codes rose 19 percent last week compared with 2008.

Those numbers should rise headed into “Cyber Monday” – the Monday after Thanksgiving when retailers shift from in-store to online promotions.

Last year, Hitwise said searches on a portfolio of search terms for specific retailers (i.e. ‘target coupons’, ‘target coupon codes’ and ‘target free shipping code’) peaked during the week of Cyber Monday, up 76 percent from 2007.

So who is doing this searching? Hitwise looked at the demographics of online bargain hunters in the 8 weeks ending Dec. 27, 2008. It found the split is even for male and female searchers. Just over half of the searchers were between the ages of 25 to 44, and Hitwise said the younger searchers, aged 25 to 34, were more likely to search for retailer coupons than the rest of the online population.

It also found the greatest share of searches are from those making between $30,000-$60,000 and $60,000-$100,000.

Also in the basket:

Dollar General IPO prices at low end, rue21 above

Kraft seen saving Cadbury sweetener for end-game

Abercrombie & Fitch profit higher than expected

JC Penney Q3 profit falls, shares up on forecast

Nordstrom profit below Street view, shares fall

(Photo: Reuters)

Comments

Hi Nicole, great information.

I just wanted to share with you really quickly about PriceYeti (http://www.priceyeti.com) as another way to save this holiday. It gives you a watch list to track your items across all online retail sites and then sends you notifications when their price drops. Great for discount deals. It’s also very clean and usable.

We’re running a $300 launch promotional where we’re giving away a tracked item for free, 2 weeks before Christmas (http://priceyeti.wordpress.com).

– Ian Ma

 

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