Shop Talk

Retailers, consumers and prices

Lipstick advice from a Lauder

November 13, 2009

lipstickLooking for beauty advice?  Try an annual meeting.
 
At Friday’s Estee Lauder Cos Inc event, a female shareholder asked management why one of the company’s long-lasting lipsticks is dry.

“I personally don’t use long last lipstick,” Executive Chairman William Lauder joked.
 
To get to the heart of the matter, he called upon Clinique President Lynne Greene, who said she loves wearing the lipstick in question.  The dryness of the lipstick actually helps give the benefit of lasting long, she said.

Apparently, that wasn’t enough advice.  A few minutes later, Evelyn Lauder — William’s mother and a senior corporate vice president at the company — addressed the shareholder and the crowd with a little more of a lipstick lesson.

Remember, Evelyn Lauder has a bit of experience in the business, working for the company her mother-in-law started.  She even helped to create and name the Clinique brand, which debuted in 1968.

“All long-lasting lipsticks,” she said, “have dry formulas in order to keep them that way.  However, if you do experience it, you should use a lip gloss over it.  And if you’re over 40 years old, only use it in the center of your mouth, otherwise it may go up into the tiny little lines.  Now you know I started behind the counter.”

“Who says you need to go onto the Clinique web site to get makeup lessons from an expert?” William Lauder joked.
 
No word on whether Clinique Long Last lipstick was among the goodies distributed in gift bags after the short morning meeting adjourned.

(Reuters photo)

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •