Shop Talk

Retailers, consumers and prices

Check Out Line: It’s the most worrisome time of the year

November 30, 2009

macys-black-friday-2009Check out U.S. consumers spending less.

More shoppers flocked to stores over the Thanksgiving weekend (like these shoppers heading into Macy’s at 5 a.m. on Black Friday).  However, they spent a lot less per person than last year.

And, in what could be a bad sign for credit card companies, a large chunk of them paid with cold, hard cash.

Will shoppers spend more as the weeks until Christmas progress?  Or is this more frugal American shopper really the new normal that retailers have to plan for?

Also in the basket:

Amazon says Kindle sales hit monthly record in November

Tesco pays out $110 mln of loyalty vouchers early

Zac Posen to design for Target (WWD, subscription required)

(Reuters photo)


It’s actually for the economy as a whole. Since shoppers use cash, the risk of running enormous credit card debt is low.


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