Shop Talk

Retailers, consumers and prices

Safeway, Walmart top list of most wanted gift cards

December 4, 2009

SafewayWhile giving gift cards may have declined in popularity, some are proving quite attention-worthy and can be cashed in for a pretty penny.  Online gift card site buys gift cards for cash, and then resells them, often for a bit less than the amount left on the card.  It also lets people donate cards to charities.

So, what stores are hot this holiday season?

Here are the cards the site is paying the most for — up to 90 percent of the face value:

– Safeway

– Walmart

– Target

– Sam’s Club

– Whole Foods

Notice a trend?  It seems like a bit of a back to basics holiday season is in demand.

SafewayTarget, Sam’s Club and Whole Foods cards appeared to be all sold out on Friday, while a $400 Walmart card only had a 4 percent discount, selling for $384.

The highest discount right now is 30 percent off of a $25 Godiva card.  It is going for just $17.50.



In an apparent twist of events, it appears that the famous Walmart multimillion dollar slogan “Always Low Prices” in its internet domain name form, has been sold to its adversary, Target. Target recently commenced using the domain to direct would-be Walmart customer traffic to its own site,
While this news has surprised many, it is likely that the original owner of the domain name, internet guru, Brad Morehouse, finally sold the name. According to a statement made by Mr. Morehouse back in 2005, Walmart tried to “strong-arm” him into giving up the domain name. However, in this David and Goliath story, Walmart never succeeded in taking the name as Mr. Morehouse used the “I Can” (ICANN) law to protect his property. Essentially, since Walmart did not register the trademark prior to Morehouse’s purchase date, Walmart could do nothing more.
Other people with the “Always Low Prices” domain variants, such as “.net” and “.org” didn’t fair so well. Walmart forced a blogger by the name of Kevin to discontinue using the domain name “” According to him, Walmart alleged that he was using the slogan to take business from the multi-billion dollar corporation.
Both Brad Morehouse and Walmart marketing executives were unavailable for comment.

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