Shop Talk

Retailers, consumers and prices

Check Out Line: Vampires and caped heroes rule in online swap world

December 22, 2009

taylorCheck out the popularity of vampires and werewolves, Taylor Swift and caped superheros in the online trading world.,  an online company that allows consumers to trade books, CDs, DVDs and video games for free with others, provided its top swaps of 2009.

Topping the books lists among most traded were “The Host,” which topped four offerings in the Twilight series.  Albums by Taylor Swift (pictured) claimed the top two spots on the most traded CDs list, while “The Dark Knight,” the latest Batman movie, was No. 1 on the movies list. The most traded video game was Wii Fit.

“Because of the recession, we are continuing to see a lot of consumers who love that they can trade for new media items instead of buying new,” Swaptree co-founder Mark Hexamer said in a statement. “Swapping and frugality are lifestyle trends that aren’t going anywhere.”

Also in the basket:

Heinz CEO sees changed consumer habits

When Holiday Shoppers Get Hero’s Welcome  (New York Times)

Stores Push to Recoup Lost Sales (WWD, subscription required)

(Reuters photo)


That sounds interesting, it sounds a little like this other website called , but there you can also trade your services, I have bartered my accounting skills for a new web design for my website. Just like Swaptree the site is also free to use, which is a major plus!

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