Retailers, consumers and prices
Check Out Line: Vampires and caped heroes rule in online swap world
Check out the popularity of vampires and werewolves, Taylor Swift and caped superheros in the online trading world.
Swaptree.com, an online company that allows consumers to trade books, CDs, DVDs and video games for free with others, provided its top swaps of 2009.
Topping the books lists among most traded were “The Host,” which topped four offerings in the Twilight series. Albums by Taylor Swift (pictured) claimed the top two spots on the most traded CDs list, while “The Dark Knight,” the latest Batman movie, was No. 1 on the movies list. The most traded video game was Wii Fit.
“Because of the recession, we are continuing to see a lot of consumers who love that they can trade for new media items instead of buying new,” Swaptree co-founder Mark Hexamer said in a statement. “Swapping and frugality are lifestyle trends that aren’t going anywhere.”
Also in the basket:
When Holiday Shoppers Get Hero’s Welcome (New York Times)
Stores Push to Recoup Lost Sales (WWD, subscription required)