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Retailers, consumers and prices

Check Out Line: Gimme, gimme, gimme cash!!

December 24, 2009

USA/Check out what kids want for Christmas.

Okay, if you are reading this item on Dec. 24 and seriously looking for an idea of what to buy a kid for Christmas, your choices are likely somewhere between “The Perry Como Holiday CD Box Set” and a “Really, Stop-Tickling-Me-It-Isn’t-Funny-Anymore-Elmo.”

But no worries.  Kids between ages 6 and 18 are liking cash and gift cards even more this year, according to a new survey.

The percentage of boys who said they prefer to receive a gift card or cash for the holidays rose to 12.3 percent this year from 7.9 percent in 2008, according to a survey by the YouthBeat division of Chicago based C&R Research.

Girls are even more accepting of cash or plastic, with 22.5 percent saying they want money or gift cards this year, up from 19 percent a year earlier.

In the online survey of more than 1,200 kids, almost 80 percent said they had received a gift card, up nearly 10 percent from 2008.

And guess what? You have have a better chance of making a kid happy with a gift card than by trying to guess what they want for a present. (You don’t REALLY think they want socks, do you?) Kids prefer a gift card by a two-to-one margin over a gift picked for them, the survey said.

Also in the basket:

Retailers look to holiday’s second season (WWD, subscription required)

Digital help for last-minute shoppers (N.Y. Times)

Lego, refocusing on bricks, builds an image (Wall Street Journal)

(Reuters photo)


Buy your kids nice clothes so they can get a solid job during high school, once they prove themselves then give them cash. If you give them cash with out helping them create a good work ethic, then they will not understand that money is earned by working hard. The best gifts you can give a young kid is Atlas Shrugged and Think and Grow Rich. Teach them young and they will not look for others to create their livelihoods for them. Money, in this reality, is survival.

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