Retailers, consumers and prices
Check Out Line: Gimme, gimme, gimme cash!!
Check out what kids want for Christmas.
Okay, if you are reading this item on Dec. 24 and seriously looking for an idea of what to buy a kid for Christmas, your choices are likely somewhere between “The Perry Como Holiday CD Box Set” and a “Really, Stop-Tickling-Me-It-Isn’t-Funny-Anymore-Elmo.”
But no worries. Kids between ages 6 and 18 are liking cash and gift cards even more this year, according to a new survey.
The percentage of boys who said they prefer to receive a gift card or cash for the holidays rose to 12.3 percent this year from 7.9 percent in 2008, according to a survey by the YouthBeat division of Chicago based C&R Research.
Girls are even more accepting of cash or plastic, with 22.5 percent saying they want money or gift cards this year, up from 19 percent a year earlier.
In the online survey of more than 1,200 kids, almost 80 percent said they had received a gift card, up nearly 10 percent from 2008.
And guess what? You have have a better chance of making a kid happy with a gift card than by trying to guess what they want for a present. (You don’t REALLY think they want socks, do you?) Kids prefer a gift card by a two-to-one margin over a gift picked for them, the survey said.
Also in the basket:
Retailers look to holiday’s second season (WWD, subscription required)
Digital help for last-minute shoppers (N.Y. Times)
Lego, refocusing on bricks, builds an image (Wall Street Journal)