Retailers, consumers and prices
Check Out Line: The Swiss drinks fight
Check out the battle brewing between iced tea and hot cocoa.
ConAgra Foods filed a suit against Dean Foods over the common look of their “Swiss” drink packaging. ConAgra asserts that Dean’s Swiss Premium iced teas infringe its trademark for Swiss Miss hot cocoa products, Reuters’ Jonathan Stempel reports.
The beverages taste different, but they do seem to have some similar looks when it comes to their labels. Perhaps that confuses some shoppers into thinking that the Swiss Premium sugar-sweetened teas come from the same company as those packets of hot cocoa mix.
Take a look for yourself. Do these look like they come from the same manufacturer?
Also in the basket:
Two Dowdy Clothing Brands Go for Vogue (Wall Street Journal)
(Images captured from corporate web sites for Swiss Premium and Swiss Miss)