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Retailers, consumers and prices

Check Out Line: Twilight’s return to a burger near you

February 23, 2010

USA/Check out Burger King’s bite from the vampire.

The hamburger chain said it will sponsor the third Twilight movieThe Twilight Saga: Eclipse - after the success it saw with its tie-in to the second one, The Twilight Saga: New Moon.

Burger King said fans can expect more exclusive access but was quiet about details.  Last time around, Twihards got goodies such as Bella, Edward and Jacob-themed gift cards and New Moon water bottles.

Here’s what we’d like to know — which Burger King announcement from this week will garner more attention?  The latest hype surrounding Twilight or that a broiler that changes the way items are cooked and is more energy efficient is now being used across the United States?

Also in the basket:

Home Depot profit beats Street

Sears profit more than doubles even as revenue slips

Liz Claiborne loss meets analysts’ view

Office Depot loss much narrower than anticipated

Sanderson Farms profit beats estimates

Duane Reade and Its Road to Health (New York Times)

(Reuters photo)

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