Retailers, consumers and prices
Check Out Line: Coke’s actions speak louder than its words
Check out Coke’s about face on its relationships with one of its bottlers.
The announcement of the deal comes just as Coke rival PepsiCo is about to close its own $7.8 billion purchase of its largest bottlers, Pepsi Bottling Group and PepsiAmericas. It also reverses Coke’s previous stance, spelled out in repeated comments over the past several months, that its current relationship with its bottlers was just fine and it didn’t need to copy Pepsi.
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