Shop Talk
Retailers, consumers and prices
Black Friday comes early to Home Depot
For Home Depot, Black Friday comes in spring.
As many Americans prepare to spruce up their gardens, the world’s largest home improvement retailer will host “Spring Black Friday” — a weekend of regional door buster deals in March and April.
Like the traditional Black Friday that occurs the day after Thanksgiving to unofficially start the holiday shopping season, the home goods retailer hopes its spring event will jumpstart its busiest selling season.
Last month, Home Depot reported its first quarterly same-store rise in nearly four years and gave an upbeat full-year forecast as customers begin making bigger renovation projects.
From lawn products to patio and grills, the retailer will slash prices on several spring products in March and April.
“Spring is our Christmas,” said Craig Menear, executive vice president for merchandising. “Traffic in our stores is at its highest during the spring season.”
Beginning in the warmer, Southern and Western states on March 18 and in the colder, Northern states at a later date this spring, the deals include a patio set for under $70 and a grill that was $379 for under $200.
(Reuters photo)
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This is a great idea, regardless of whether it is Home Depot, Lowes, Menards or any retailer for that matter. Kudos to Home Depot for creating its own “Too Big To Ignore” event. Their voice might not stand out during traditional Black Friday, but during the crucial spring season for DIY retailers, Home Depot is attempting to gain Retail Leverage versus their competitors.