Shop Talk

Retailers, consumers and prices

Fisher-Price launches iPhone apps and gets on Facebook

March 18, 2010


Mattel’s Fisher-Price, home to many infant and preschool toy brands, is going digital.

The maker of Little People playsets and Power Wheels toy cars is launching iPhone applications related to its “The Chatter Telephone,” “See ‘n Say” and “Little People Farm” brands.

Sure, the target audience for the apps is a bit too young to buy iPhones.  Still, they often use them.

“iPhone and iPod Touch devices are regularly being passed to kids for entertainment,” said Dave Ciganko, Fisher-Price’s vice president of design.

Fisher-Price is also launching a new “Moments to Share” application on Facebook, giving parents another tool to share their child’s photos and videos, and access new toy ideas.

With a swipe of a finger on Apple’s iPhone, the Little People Farm app lets kids view their favorite characters on the farm yard, and make them laugh, jump into puddles, dance and make sounds.  The various apps sell for 99 cents to $1.99 at the iTunes App Store.

(Picture from Fisher-Price)

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