Shop Talk

Retailers, consumers and prices

Forget lights. See your name in jackets, bags, dresses…

March 26, 2010

For the self-promoting designers out there who have always dreamed of having their own initials printed on fabric, a la Louis Vuitton, Fendi or Coach, Hewlett-Packard has brought you a step closer.

“Anyone could design their own fabric” with HP’s new TouchSmart notebooks and PCs, said Emilio Sosa, an independent designer and contestant on Lifetime television’s reality show ”Project Runway”. Sosa won Thursday night’s episode, in which the designers were challenged to design their own textiles using the computers, and then use it to design an outfit.

“To me, branding is so important,” Sosa said at a champagne brunch on Friday morning. ”That’s why I went with my initials and a heart on a bright blue background.” He used a cotton sateen to make his printed fabric, which he used for a slim halter dress, paired with a black jacket.

“In just 24 hours, I went from concept to printed fabric,” added Sosa, who plans to make his debut with a collection at New York Fashion Week in September. “With sketches, you have to FedEx them to a factory in the Orient.”

The HP TouchSmart tm2 notebook ranges in price from $699 to $899, while the desktop version — which can also be used as a television — goes for $1,599 and up.

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