Shop Talk

Retailers, consumers and prices

Window shopping on the iPad, brought to you by eBay

April 5, 2010

eBay_iPad_1Shopping in front of a computer or small hand-held device got you down? EBay says it has the answer with its new iPad app, completely redesigned for ultimate browsing on Apple‘s hippest new tablet.

The app has already been downloaded “tens of thousands” of timesĀ  since the launch of the iPad on Saturday, said eBay’s vice president of mobile, Steven Yankovich. Currently, eBay is No 11 in the list of free iPad apps, he said.

The app allows shoppers to see high-resolution images of their favorite products, even in thumbnails, and an easy-to-navigate two screen system simplifies the buying process.

EBay expects to move some $1.5 billion in gross merchandise volume this year through mobile (it does not break out the percentage it makes from these transactions).

Reengineering its iPhone app for the iPad is worth it, say executives, given the potential footprint of the new device.

“I believe the 8 million to 10 million (unit) number for the year,” said Yankovich.

Although some analysts have predicted sales of as much as 10 million devices, others believe Apple will sell half that amount in 2010.

“This is the closest thing you’ll find to window shopping on a digital device,” said Yankovich, as he gave a demo to Reuters.

Listings come on a continuous flow, so users don’t need to push forward or back buttons. A horizontal bar allows shoppers to refine the range of prices they’re interested in, and the buying screen comes as a pop-up.

EBay has been investing more in its mobile platforms in order to increase the ease of buying and selling. Executives say the new app is geared to casual sellers who value convenience when listing items for sale.

(Photo courtesy of eBay)

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