Shop Talk

Retailers, consumers and prices

No need for a man purse, wear an iPad vest instead!

April 9, 2010

img_ipad_framesYou’ve got the hottest new gadget in town. Now where do you put it?
Inside an iPAD-compatible vest, of course.
Ketchum, Idaho-based Scottevest, which debuted a line of clothing in 2005 that was compatible with the smaller iPod, has introduced “outerwear” with a large interior pocket that holds Apple‘s latest device securely without damaging the screen.    

“If you’re going to carry it around all the time, you don’t want to carry it in a purse,” said Chief Executive and Founder Scott Jordan. “I don’t think men want to carry around a purse.” 

The jackets and vests, which cost about $100 and are based on the humble yet practical fly-fisherman’s vest, can also tote Kindles, magazines, or legal pads.
Making apparel compatible with technology is nothing new. In 2005, companies like Scottevest and Kenpo in New York introduced jackets that hid unsightly iPod wires and allowed users to access the device’s controls.

Despite what Jordan called a $1 billion market for iPod accessories, he saw greater opportunity in travel goods, where travelers need extra pockets for books, cameras and other items.

Scottevest, which sells mostly online but also supplies the military and some corporations like Google and Microsoft (executives like to put their logos on the vests, Jordan says) is coming out with a “carry-on coat” that zips up into a carry-on bag this fall, and a full women’s line in the spring.

The company, whose sales are fast approaching $10 million, also has found an unlikely fan base apart from travelers and gadget hounds.
Poker players love our stuff. They have chips and iPods and gum and Visine,” said Jordan. “It’s bizarre. They gravitated to us without us even knowing about it.”

(Photo courtesy of Scottevest)


Better insulate the pocket. I gave up carrying my PDA’s in my pocket after the batteries did not seem to like body heat.

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