Shop Talk

Retailers, consumers and prices

Check Out Line: Parents back to buying toys

April 19, 2010

USA/Check out strong quarterly results from Hasbro.

The No. 2 toymaker behind Mattel said quarterly net profit nearly tripled while revenue jumped 8.2 percent. The maker of Littlest Pet Shop said it got the biggest boost from girls and preschoolers, with sales jumping 16 percent and 18 percent respectively.

Some of the gain came from favorable currency exchange rates, but even excluding that factor, revenue was up 5 percent. Mattel also posted stronger-than-expected quarterly results.

Sales of products for boys only rose 3 percent, but Hasbro is expecting more gains from toys tied to the releases of two movies — “Iron Man 2″ and “Toy Story 3″ — this year.  Its lineup for 2012 is stronger, with “Stretch Armstrong,” “Battleship,” “The First Avenger: Captain America” and “Spider-Man 4″ movies all slated for release that year.

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(Photo: Reuters)

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