Shop Talk

Retailers, consumers and prices

Check Out Line: A denim blast from the past

April 28, 2010

Check out who is still selling jeans.

It’s Gloria Vanderbilt! Not bad for an 80-something heiress.

Oh, wait, it’s the brand that’s selling, not the heiress herself.

Gloria Vanderbilt was one of the top performing brands at Jones Apparel Group as the company posted earnings that beat Wall Street expectations.

“Gloria Vanderbilt was one of the drivers along with l.e.i. doing better than we expected,” CEO Wes Card told Reuters’ Phil Wahba in an interview. “The strength in Gloria Vanderbilt really showed up in the margins because that’s the highest margin brand.”

Overall margins for jeans were the highest in six years, Card said.

But the company is also looking to a newer name to help sell stuff, too.

Card sees the Jessica Simpson brand having sales of $20 million in the second half of the year. OSCARS/ACADEMY AWARDS

Also in the basket:

P.F. Chang’s 1st-quarter results outlook disappoint

Ethan Allen posts narrower Q3 loss

Nu Skin Q1 profit tops Street, raises 2010 outlook

Models edge out celebs in fashion adds (WWD)

(Reuters photo)

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