Retailers, consumers and prices
Check Out Line: Taking on Starbucks paying off for McDonald’s
Check out how the McCafe keeps perking up McDonald’s sales.
Last month, Ronald McDonald and company reported a strong first-quarter profit, showing that their bet on taking on Starbucks on its home turf has paid off. And judging from McDonald’s April sales, that McCafe business — with its expanded lower-priced roster of coffees and new frappes — continues to caffeinate its results.
In April, sales at restaurants open at least 13 months (same-store sales, in the industry’s shorthand) were up 3.8 percent stateside, and did even better overseas, for a global average of 4.9 percent.
It wasn’t just Frappes that gave Mickey D its boost- old stalwart products such as its Chicken McNuggets did very well in April. French fries with that, anyone?
Also in the basket:
No bargain for Qatar in Harrod’s sale (Breakingviews)