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Check Out Line: More chocolate, less wrinkles

May 20, 2010

Barry Callebaut cocoa factoryCheck out the delicious possibility of fighting aging by eating chocolate.

New studies — albeit from chocolate maker Barry Callebaut — show that eating less than an ounce of a specially-made chocolate each day may help make your skin look younger.

The antioxidant-rich chocolate may help prevent wrinkles, boost elasticity and improve hydration, the company found.  It said that it found a way of preserving the flavanols found in cocoa beans during the chocolate-making process.

“Chocolate and health do not seem to fit together but it is a very interesting proposition: if I can eat something I like and it is good for me, that is great,” Barry Callebaut Chief Innovation Officer Hans Vriens told Reuters in an interview. “Chocolate is probably at the bottom of the list when you think about making food healthier.”

Perhaps this movement could spur sales.  The functional chocolate market including organic and diet chocolate is seeing double-digit growth, easily outpacing 1-2 percent growth in the rest of the chocolate market, according to Kepler Capital Markets analyst Jon Cox.

Meanwhile, one novelty food maker already is selling its own ”prescription” chocolate called BOCHOX.

(Reuters photo of blocks of cocoa liquor at a Barry Callebaut factory)

Also in the basket:

Sears profit tumbles, sales weaken

Williams-Sonoma hopeful as U.S. shoppers buy again

Ross Stores outlook disappoints

Dollar Tree raises outlook


Oh my … so large peice of choco!

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