Retailers, consumers and prices
Check Out Line: Oops, Britney designed her first clothing line
Check out the latest celebrity designed clothing line.
Spears, whom Forbes magazine once ranked the most powerful celebrity in the world and still ranks No. 6, has designed her first collection of clothing and accessories for Iconix Brand Group’s Candie’s brand, for which she has been the face the past three seasons.
The juniors’ collection, called “Britney for Candie’s,” will be sold exclusively in Kohl’s stores starting July 1 to kick off the back-to-school shopping season. (Pencils, check. Backpack, check. Britney-designed little black dress, must have!)
“Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans,” Spears said, adding the collection was inspired by her favorite music and movies.
Can Spears, who rocketed to fame as a teen 11 years ago with hits like “Oops … I Did It Again” and “Baby One More Time” before suffering a high-profile meltdown in 2007 and early 2008 that included stints in psychiatric care, an ugly divorce, shaving her head and partying without panties, give Kohl’s a boost in the critical back-to-school shopping season? If all 5.2 million of her followers on Twitter come out, that would be a nice start.
Iconix will do its best to make Britney even more of a global brand name powerhouse as it plans to open specialty stores for the Candie’s brand in China.
And if you just can’t wait for the clothing line to go on sale, there are websites that allow you to dress Britney yourself.
Also in the basket:
(Reuters photo at Teen Choice 2009 Awards)