Shop Talk

Retailers, consumers and prices

Check Out Line: America loves smoothies

August 9, 2010

FOOD MCDONALDSCheck Out Americans’ growing appetite for McDonald’s smoothies.

We’re all caffeine-fueled coffee maniacs, so it’s no surprise the restaurants’ new line of espresso-based coffee and Frappe drinks from the McCafe line performed well.

But the world’s biggest hamburger chain reported new fruit smoothies released in July also helped it to better-than-expected sales for the month at stores open at least a year.

The coffee and smoothie drinks, launched as a rival to Starbucks, don’t seem to be hurt by the competition in that category. McDonald’s cited sales from McCafes, which opened in the U.S. in 2001, for a 5.7 percent same-store sales increase in the U.S. Sales at established restaurants rose 7 percent globally.

Could be McDonald’s is making some headway with the healthy crowd. A large strawberry banana smoothie is 330 calories, compared to 380 calories for the largest sized all-fruit strawberry-and-banana smoothie at Jamba Juice.

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