Shop Talk

Retailers, consumers and prices

Starbucks, coffee shops see collateral benefit from Black Friday

November 26, 2010

STARBUXBlack Friday bargain hunting is a marathon, requiring a shopper to be alert and aggressive to outmaneuver rivals for that last $200 LCD TV at Target. But with so many retailers opening their doors at midnight, why bother going to sleep? Even if you shopped at Kohl’s, which opened at 3 am or J.C. Penney, at 4 am, you were in for very short night for most.

So bleary-eyed shoppers turned out in drove at U.S. malls on Friday, with lines at coffee shops among the longest.

Mall operator Macerich said on Friday that the Starbucks at its Tysons Corner Center in suburban Washington had lines 30 people deep at 11 a.m. At the Newport Center mall in Jersey City, exhausted shoppers could be seen forming a line of 20 to get much needed java.

After all, no one wants to be caught unawares when cashmere sweaters for 50 percent off are at stake.

(Reuters photo)

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