Circuit City Bets on Picture Power
Retailer Circuit City Stores is expecting digital imaging products to drive sales this Mother’s Day, and is planning to offer consumer training in the use of such items.
The retailer said a U.S. survey it commissioned of more than 4,000 mothers showed that nearly 38 percent would opt for a digital camera, camcorder or photo frame as a gift.
Flat-panel TVs, navigation systems and video games also scored high as wanted items. Only 16 percent of respondents indicated they would not want an electronics product as a gift.
“Mother’s Day is like our second Christmas,” said Steve Deason, head of the retailer’s digital imaging merchandising team.
People are looking for new ways to store pictures for the longer term, sparking rising popularity of portable hard drives and digital photo frames, Deason said. But he added that many people buy these newer imaging products without knowing how to use them.
To help, the retailer is planning to hold demonstrations on the use of digital frames in its stores on May 4, and will begin offering a free training session with the purchase of a digital single lens reflex camera.
(Logo: Circuit City)

