Shop Talk

Check Out Line: A glimmer of holiday optimism

Check Out this slightly more optimistic holiday sales forecast.

The International Council of Shopping Centers (ICSC) said the 2009 U.S. holiday season is likely to be “a lot better” than last year, with sales rising roughly 1 to 2 percent.

The forecast, perhaps the most bullish yet, comes after a dismal 2008 holiday season that by some accounts was the worst in about 40 years.

Forecasts issued so far this year call for holiday sales to be flat to down versus last year, but some of those surveys use different methods for estimating sales.

The ICSC said holiday sales “in its many forms” — same store sales or total sales — could increase by about 1 percent to 2 percent, with sales at stores open at least one year rising 1 percent for the holiday shopping season of November and December.