Retailers, consumers and prices
Wal-Mart, which was chosen by the band to exclusively sell the “Black Ice” album in its stores in the U.S., is setting up ”Rock Again AC/DC Stores” inside all of its 3,500 Walmart locations. They will be stocked with the new album, AC/DC clothes, DVDs, the band’s earlier albums, games, and an area to try out the new AC/DC Rock Band video game.
Wal-Mart is also making its presence known in Manhattan, an island currently Wal-Mart free. On Friday, it parked its ”Black Ice” truck in Times Square and set up a stage so passers-by could try out the new AC/DC Rock Band video game.
Wal-Mart is joining the Manhattan pop-up brigade.
Starting this week in New York City, the retailer will put up a temporary store in Times Square and have a truck roving around the city to celebrate the launch of AC/DC’s new album.
The rock band has chosen to exclusively sell its latest album, Black Ice, through the discount retailer in the United States, and Wal-Mart will also exclusively sell the AC/DC Live: Rock Band Track Pack video game.
This week, AC/DC fans — and curious onlookers — can visit the Black Ice truck to listen to the AC/DC album in advance of its release on Oct 20.
On Saturday night, at the Times Square MTV store, Wal-Mart and MTV will unveil the “AC/DC Rock Band store” and sell the first copies of the new album.
Wal-Mart joins a long list of retailers who have stormed the Big Apple, setting up pop-up stores on an island where they have no permanent location.
Last month, Target set up temporary “bodegas” in Manhattan to show off its line of designer merchandise.