Retailers, consumers and prices
A&W, founded in 1919 and known for its root beer, had the trio’s highest satisfaction rates, said YouGov BrandIndex, which does daily consumer perception research on brands.
A&W and Arby’s had higher satisfaction scores than an average of about two dozen fast-food chains, while Long John Silver’s fared worse. (See graphic below)
“A&W and Arby’s have a core group of supporters and satisfied customers,” said Ted Marzilli, global managing director for YouGov BrandIndex. “If I’m a buyer, that’s a strength.”
"We have a laundry list and any number companies that we talk to on a regular basis," said B&G Chief Executive David Wenner. "We're buying all these things people don't want to run."
B&G pointed to the success of its acquisition of Cream of Wheat, saying "no one was paying any attention to it. So that's where we come in."
H.J. Heinz makes no secret of the fact that acquisitions are part of its strategy, especially in areas like emerging markets and health and wellness.
Most recently, the company said earlier this month that it would buy Australian canned fruit and juice maker Golden Circle Ltd for about $220 million.
The company is still looking at “strategic acquisitions,” CFO Art Winkleblack told an investor conference. And the buffet of brands that Heinz can search from may never be larger.
“In the past few months, the pipeline of potential acquisitions has risen to unprecedented levels,” Winkleblack said.
“It would appear that the pipeline of potential acquisitions has risen because there are less private equity buyers in the market due to the current financial situation,” he said later through a spokesman.
The acquisitions Heinz cited were smaller ones that mostly added to existing categories. No reference was made to anything larger, like the comment Heinz CEO William Johnson made in August that Campbell Soup Co would be a “nice fit.” Will Heinz launch a bid for Campbell Soup in 2008?