Retailers, consumers and prices
Check out more Barbie dolls making an appearance under the Christmas tree.
Mattel, the world’s largest toy maker, posted higher than expected profit for its quarter that included the holiday season, boosted by strong demand for its Fashionista Barbie dolls and Hot Wheels cars.
The company was also helped by tight cost controls and a weak U.S. dollar.
Mattel said worldwide gross sales for Barbie rose 12 percent, while Hot Wheels jumped 16 percent.
But at American Girl, sales were flat.
Could it be that while consumers might be feeling a little bit more confident, they are more comfortable paying $10 for a Barbie doll than $95 for an American Girl doll?
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The maker of Barbie said its first-quarter loss widened and CEO Robert Eckert said Mattel would keep controlling costs as tough market conditions test the resilience of toy companies.