Retailers, consumers and prices
By Shivani Singh
Hansen Natural, the maker of Monster energy drinks and caffeine-free sodas, is betting that woman will splurge on its new ”Self Beauty Elixir.”
As the stress of rising unemployment and falling home prices take their toll, the drink maker believes that members of the fairer sex will seek refuge in the 35-calorie drink that comes in exotic flavors like Blushing Berry, Pink Lemonade and Tropical Bliss.
Made with 30 percent fruit juice, the elixir also contains antioxidant-rich vitamins A, C and E, which are touted for their health benefits.
“Our new product offering is a convenient, affordable and guiltless indulgence that provides the luxury experience to women in search of additional options to simplify or diversify their daily beauty and diet regimen,” said Jaime Phan, senior brand manager at Hansen.