Shop Talk

Retailers, consumers and prices

Wal-Mart wants a bite of Twilight


twfans2Twilight was a big box office hit. 

Now Wal-Mart hopes the teen vampire sensation will amp up its sales.

The Twilight movie DVD is slated for nationwide release March 21.

Instead of simply selling the DVD in its electronics department, Wal-Mart is opening “Twilight Shops” within each of its 3,500 U.S. discount stores starting in mid-March. 

Wal-Mart will be selling the Twilight DVD movie and CD soundtrack along with Twilight clothes, posters, jewelry, bags and key chains. 

Fans can also pre-order the Twilight DVD on Wal-Mart’s website

But Wal-Mart is not the only retailer looking for a Twilight boost.

Hot Topic has seen brisk sales of its Twilight T-shirts, sweatshirts and jewelry. Its website is also taking early orders for the Twilight DVD.

Perhaps retailers should be looking to Hollywood and not DC when searching for ways to get consumers spending again.