Retailers, consumers and prices
Twilight was a big box office hit.
Now Wal-Mart hopes the teen vampire sensation will amp up its sales.
The Twilight movie DVD is slated for nationwide release March 21.
Instead of simply selling the DVD in its electronics department, Wal-Mart is opening “Twilight Shops” within each of its 3,500 U.S. discount stores starting in mid-March.
Wal-Mart will be selling the Twilight DVD movie and CD soundtrack along with Twilight clothes, posters, jewelry, bags and key chains.
Fans can also pre-order the Twilight DVD on Wal-Mart’s website .
But Wal-Mart is not the only retailer looking for a Twilight boost.
Perhaps retailers should be looking to Hollywood and not DC when searching for ways to get consumers spending again.