Retailers, consumers and prices
Securing financing from a private equity company in the current environment may seem to many like trying to get blood from a stone. Not so to Christian Heitmeyer.
The 43-year-old entrepreneur founded brands4friends two years ago and it has since become Germany’s largest online shopping club.
Private equity companies were calling him rather than the other way around, he said. “There’s not one week where there isn’t another one calling up,” Heitmeyer said.