Shop Talk

Mission possible

Securing financing from a private equity company in the current environment may seem to many like trying to get blood from a stone.  Not so to Christian Heitmeyer.

The 43-year-old entrepreneur founded brands4friends two years ago and it has since become Germany’s largest online shopping club.

Heitmeyer has pencilled in sales of 85 million euros ($124.3 million) for this year — more than three times as much as last year.  Finding investors seems to be the least of his problems.

Private equity companies were calling him rather than the other way around, he said. “There’s not one week where there isn’t another one calling up,” Heitmeyer said.