Retailers, consumers and prices
Check out the latest celebrity designed clothing line.
Spears, whom Forbes magazine once ranked the most powerful celebrity in the world and still ranks No. 6, has designed her first collection of clothing and accessories for Iconix Brand Group’s Candie’s brand, for which she has been the face the past three seasons.
The juniors’ collection, called “Britney for Candie’s,” will be sold exclusively in Kohl’s stores starting July 1 to kick off the back-to-school shopping season. (Pencils, check. Backpack, check. Britney-designed little black dress, must have!)
“Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans,” Spears said, adding the collection was inspired by her favorite music and movies.
Looks like Kohl’s has not found its partnership with pop starlet Britney Spears and the clothing line she shills to be “Toxic.”
Kohl’s, seen in some circles as dowdy and bland, has been on a campaign to spice things up in recent years, hence Britney’s pitching gig for Candie’s, a line of women’s clothes available only at Kohl’s.
One of their top clients, department store operator Macy’s Inc, announced a sweeping measure to consolidate its divisions into a single unit and slash about 7,000 jobs in an effort to cut costs.
A mere three days later, Estee and Arden both posted sharp declines in quarterly profits, and also announced job cuts. While Estee, known for the Clinique and Bobbi Brown brands, said it would shed about 2,000 jobs, Arden did not specify a number.