Retailers, consumers and prices
Marvel Entertainment, home to iconic characters like Spider-Man and the X-Men, has formed an alliance with Brown Shoe, owner of brands like Naturalizer, Dr. Scholl’s and Buster Brown, to launch footwear that features characters from Marvel’s upcoming films like “Iron Man 2,” “Thor,” “Captain America” and “The Avengers.”
The first collection will hit stores in spring 2010, with the release of “Iron Man 2”– starring Robert Downey Jr and Gwyneth Paltrow.
Brown Shoe, which also operates Famous Footwear stores, will make and sell a wide array of footwear under the licensing deal and products will range from athletic shoes to beach sandals.
The “flight to necessities” by the U.S. consumer was on display as BJ’s — which sells food and fuel — posted a 26 percent jump in quarterly profit.