Shop Talk

Retailers, consumers and prices

Target pops up, but this time with a focus on price

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tgt1Target is a big fan of the pop up store, setting up miniature versions of itself for a few days so shoppers can buy its wares, often in cities where it does not have a large presence.

A year ago, right before the financial storm hit Wall Street in September, it set up “Bullseye Bodegas” in Manhattan, where it showcased exclusive merchandise by 22 designers.

This year for the holidays, Target will open 3 Target To-Go stores Dec 11-13 in New York City, San Francisco and Washington, D.C.  They will offer 50 “wallet-friendly gifts” like toys, home decor, beauty and fashion. Target’s fashions from Rodarte will also be sold in the pop up stores a week before the collection hits its stores nationwide on Dec. 20.

“This holiday, we wanted to give our urban markets a little slice of Target,” said Shawn Gensch, vice president of marketing. ”Target To-Go gives time-starved city dwellers a joyful, convenient and affordable holiday shopping experience.”

The bodegas are coming! The bodegas are coming!

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tgtbodegaoutside2.JPGThe drink cooler is lined with linens. The fridge is stocked with jeans. The soup cans don designer labels.

It’s Target‘s take on the local New York City bodega as the discount retailer prepares to open four “Bullseye Bodegas” in Manhattan. 

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