Shop Talk
Retailers, consumers and prices
Chicago Tribune treats Cyber Monday shoppers – in stores
The Chicago Tribune is giving the gift of a free issue to Cyber Monday shoppers. Online, right? Wrong. This free newspaper (a 75 cent value) only applies to shoppers who actually venture out to stores today.
The bankrupt newspaper appears to understand the discrepancy. In a statement, the Tribune defines Cyber Monday as the online version of Black Friday, which is the day when millions of shoppers hit stores.
Today, many of those shoppers are back in the office — and who knows, maybe they’re using their fast Internet connections to shop online. At least, that’s why Cyber Monday grew in popularity a few years ago, when many people still had dial-up or even no Internet connections at home.
“Chicago Tribune is here this season to help you make the holidays memorable on a budget. We hope this free copy highlighting the best deals will help so you can spend more time with friends and family and less wondering where to find bargains,” senior vice president of advertising Bob Fleck said in a statement.
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