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Retailers, consumers and prices

Applebee’s and Nutrisystem share pitchman

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berman1Celebrities often lend their name recognition to big brands, but sometimes such advertising can be downright confusing.

Take the companies ESPN anchor Chris Berman is pitching these days: Applebee’s restaurants and weight loss center Nutrisystem. 

Restaurant meals often have more calories than we expect, so we were surprised to see Berman add Applebee’s commercials to his repertoire. 

In his ads for the weight-loss company, Berman brags about all the weight he’s lost (41 LBS) on Nutrisystem’s calorie and portion-controlled meal plans.

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