Shop Talk

Check Out Line: Technology getting front-row seat at NY Fashion Week

Check out how designers at New York’s Fashion Week are using technology for inspiration, on the runway, behind the scenes and for business.

In its most obvious cameo, technology showed up at Vivienne Tam’s Spring 2009 show on Tuesday, where models sashayed down the runway clutching slim, red HP notebook computers instead of evening bags.

The limited-edition computer, which she called a “digital clutch,” featured the Tam collection’s signature red peony print on its cover. It will be available early next year, sometime around the Chinese New Year, Tam told a Reuters reporter backstage before her show Tuesday night.

She added that the peony’s petals on the laptop cover symbolize multi-tasking, which is synonymous with being a woman in today’s tech-oriented society she said.