Shop Talk

Retailers, consumers and prices

Check Out Line: Toys R Us says more is merrier this Xmas

Photo
-

Toys R Us pop-up store Check out the latest attempt by a U.S. retailer to win shoppers ahead of the key holiday shopping season.

Toys R Us is planning to open about 600 pop-up stores in malls and shopping centers around the United States this Christmas season. That is more than six times what the world’s largest dedicated toy retailer opened last year. Many of those nearly 90 Toys R Us Express locations have remained open through 2010.

The company, which already operates 587 full-size Toys R Us stores, said the latest initiative should broaden its reach and win more shoppers.

“By doubling the number of Toys R Us locations nationwide, now more than ever we will be available when and where customers want to shop with us this holiday season,” CEO Jerry Storch said.

  •