Shop Talk

Haagen-Dazs (hearts) honeybees

Ice cream seller Haagen-Dazs is investing a half-million dollars to save the honeybees – and to save us from a future of feeding on gruel. 

Honeybees, which 60 Minutes called the “unsung heroes of the food chain,” are threatened in many parts of the world, putting food supplies in danger.

Bees pollenate one-third of all of the natural foods we eat. Just imagine a world without nuts, fruits, vegetables, flowers and even meat and milk from cattle that eat bee-pollenated alfalfa.

“Without bees and other pollinators, the things we that would be left with are corn, rice and wheat,” Diana Cox-Foster, an entomology professor at Pennsylvania State University, said in this video created for Haagen-Dazs.