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from Raw Japan:

Cheap treat keeps Japan sweet

JAPAN-SNACK/What is sticky, shaped like a fish and helps Japanese people shrug off the lingering effects of the country's worst recession since World War Two?

The economy is struggling but sales of a traditional, fish-shaped sweet snack are going along swimmingly, thanks to its low price and auspicious name.

Taiyaki, which means baked sea bream, is a pancake stuffed with a sweet bean jam and served hot and cheap in stalls all over the country.

The name helps. "Tai", Japanese for sea bream, sounds similar to the word for happiness.